Tag Archives: Illumination Entertainment

Sing

“You won’t be scared, once you get out there and sing.”

I wasn’t sure about Sing. When I saw the first trailer for it, after the Illumination Entertainment logo appeared, I was pretty underwhelmed. I remember looking at my wife and saying “where’s the jokes?”. I was so used to the films these guys put out, like Despicable Me and The Secret Life of Pets being all about the jokes. Whether or not the films turned out to be good was immaterial, I always chuckled at the trailers. This time around? Nothing.

But we’ve all heard good things about Sing, so I bundled up the wife and kid – also known as “the reason I get away with watching animated films on a Sunday morning at the cinema” – and headed off to last weekend’s previews with my expectations low.

Sing is the story of a down and out koala, Buster Moon (voiced by Matthew McConaughey), who’s theatre is on its last legs both financially and structurally. His business is flopping and he owes more than he has to his staff, his backers and the bank.

In a last ditch attempt to save his livelihood, Moon has auditions for a singing competition. With the entire city coming to his doors to try for the competition’s (accidental) $100,000 prize money, the entrepreneurial bear selects a handful of the best contestants to perform in his finale.

Putting together what could be the theatre’s last show, Buster tries for the best lineup he can. Pairing singing housewife Rosita (Reese Witherspoon) with crazy German dancer Gunter (Nick Kroll) for his opener. Followed by a true variety show lineup with teenage rocker Ash (Scarlett Johansson); Sinatra wannabe Mike (Seth MacFarlane); piano playing Johnny (Taron Egerton) and soul singer Meena (Tori Kelly). Each contestant comes with their own baggage and as the big day draws near and all their troubles descend on the Moon theatre, the group of performers must come together to make it a success.

While I went in skeptical, I admit I came out pretty happy with Sing. It’s a very well told family film that, while I do think it’s missing the humour from Illumination’s previous films – a situation compounded by the constant reminder that these guys invented the Minions in their logo before the film – there’s no denying the quality animation from this studio.

Everyone on voice work is outstanding. I couldn’t pick a best performance even if I tried. More surprising to me is when the cast start singing. Not everyone on this bill is known for their pipes and each of them puts in the work and it sounds excellent. I mean, I won’t be buying the soundtrack or anything, but I’ll gladly buy the film and let the kid bop along to it while it’s on.

You can’t deny the musical finale when it happens, no one will come out of it not smiling. Considering it’s filled with pop and R’n’B tunes, I can only imagine how someone who resonates with that style of music felt by the end.

I can’t not recommend Sing. It’s such a great, inspirational, family film that I just want to watch it again and again with everyone at home and sing along, cheering for everyone involved.

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Failed Critics Podcast: Small, Bald, Jaundiced Critics

spidermanWelcome to another episode of the Failed Critics Podcast where the team are at their most despicable.

No, we haven’t brought back Brooker and Paul!! I’m talking about the prequel to Illumination‘s Despicable Me franchise, all about those little yellow goofy sidekicks. Joining Steve Norman and Owen Hughes to review Minions is our animation expert Callum Petch. The team also take a look at action thrillers Everly (starring Salma Hayek) and Eli Roth’s Knock Knock (starring Keanu Reeves).

There’s even some news for the group to discuss this week as Tom Holland is named as the new (yes, NEW) high school age Spider-Man (they’re really making another Spider-Man film!) (Really!)

We also have a special guest débutante to the Failed Critics podcast in Nick Lay, author of our articles on We Are Many, Dish & Dishonesty and Kung Fury! In a pre-recorded review, he joins Owen all the way from Canada to discuss the micro budget British thriller Through The Lens. Meanwhile, Steve reveals the startling news that prior to this week, he’d somewhat unbelievably never seen The Terminator before, whilst Callum takes over the b-movie duties from Owen to review 80’s cult classic Hard Ticket To Hawaii.

Join Steve, Owen and Callum again next week as we review Terminator: Genisys and Magic Mike XXL.

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The Problem With Illumination

…and, in fact, most animation studios in general.

by Callum Petch (Twitter: @CallumPetch)

illuminationBy now, you should have been able to read my review of Illumination Entertainment’s Minions.  If you haven’t read it yet then firstly shame on you and why do you not want me to become successful?  But, in any case, here are the cliff-notes: it’s really funny, I had a load of fun, Scarlet Overkill is amazing, and the Minions themselves are still wonderful comic creations.  I really liked Minions.  Still do, in fact, despite whatever I end up typing in this article.  However, a nagging realisation has stuck with me since I got out of the film and it’s something that concerns me for the studio’s future.

I can’t really tell you what the difference is between Illumination and every wannabe-DreamWorks pretender to come along since the mid-2000s.

I mean, yeah, Illumination has Despicable Me, and that’s all well and good, but somebody asked me on Twitter whether they’d enjoy Minions as the humour of Despicable Me turned them off of those films and I honestly drew a blank when trying to describe what exactly was so special about the Despicable Me humour.  I’ve spent the last few hours re-watching clips of both films to try and figure out what makes the Despicable Me brand, in comparison to any other animated brand out there, and the most I can come up with is that it’s willing to be a bit more openly cartoony than most other animated features.  Sure, its character designs – and therefore, if the designs of The Lorax and the upcoming The Secret Life of Pets are anything to go by, the standard character designs of Illumination in general – are distinctive and unmistakeable, but that’s really all that makes Illumination stand out from the field.

Again, I really like Minions and I really liked Despicable Me 2 when I saw it, but I still can’t tell you what separates them from ten-hundred other American animated features desperate to become the next best thing, besides the fact that they’re really damn good at what they do.  The one thing that does sort of separate them, slightly wackier humour than is usual in today’s animated features, is even running the risk of being outdone by Sony Pictures Animation if Hotel Transylvania 2 is able to deliver on the promise that the underwhelming first film had – since that and the Cloudy With A Chance Of Meatballs series might finally change the studio’s reputation to something other than “Those People Who Helped Make TWO Abominable Smurfs Movies”.

Instead, they’re still just yet another animation studio making family films in a medium already drowning in animation studios making family films.  For example, tell me something that makes Hop different from any number of similarly-awful live-action/CGI hybrids from the mid-2000s besides the fact that this one paid Russell Brand money to voice act.  Anything at all.  This is an animation studio that managed to turn Dr. Seuss’ The Lorax, a brilliant low-key cautionary tale about the dangers of excessive deforestation, into another loud whizz-bang CG animation that’s nearly indistinguishable from anything released in, say, 2007.

Just over a week ago, Illumination released the trailer for their next film, The Secret Life of Pets, which you can view above.  I really, really dug it.  It may have reigned in the wacky cartoony-ness of the Despicable Me humour significantly, but it also couched that in reality.  This was a trailer that got most of its laughs through exaggerating observations and ideas that we have about our pets, and its short little vignette form allowed it to maintain the quick pace that Minions has.  It probably wouldn’t be sustainable if it were a feature film exactly like this, but it’s a strong basis and, even with the usage of pop music (although I do appreciate the leftfield choices of Basement Jaxx and System Of A Down), it has a unique feel and personality that’s decidedly lower-key than most of today’s animation.

Then I read the film’s plot synopsis.  This is taken straight from Wikipedia.

Taking place in a Manhattan apartment building, Max’s life as a favorite pet is turned upside down, when his owner brings home a sloppy mongrel named Duke. They have to put their quarrels behind, when they find out that an adorable white bunny named Snowball is building an army of abandoned pets determined to take revenge on all happily-owned pets and their owners.

If you’re anything like me, your heart and enthusiasm promptly sank about 12 feet once you finished reading that.  It just bugs and irritates the hell out of me to see a film with as much unique and original potential the The Secret Life of Pets’ first trailer showcased, instead turn out to be – or, I should actually say, appear to be, since who knows how the actual film will turn out – an animated version of Cats & Dogs, with the blueprint of a million other animated films buried in it, especially Toy Story.  It could still be a great version of that loud whizz-bang CG animated family feature, but I’m tired of studios not trying to carve out an identity beyond “We make loud whizz-bang CG animated family features”.

I mean, it makes sense that Illumination have yet to establish a unique brand and voice, their founder is Chris Meledandri.  From the early to late 2000s, he was the President of 20th Century Fox’s Animation department, with him being a big part of the early years of Blue Sky Studios, another animation company who – despite having released films for the last 13 years – have still yet to carve out an identity besides “We make loud whizz-bang CG animated family features”.  That’s especially a problem because Blue Sky’s debut feature, Ice Age, actually did have a unique and distinctive voice and identity of its own, being more melancholy and reflective and (slightly) mature than other films that came along then and since, before the sequels (and everything else the studio has ever done) proceeded to stamp out the unique parts in favour of ridiculous cartoony spectacle.  WHICH IS FINE, but it means that I have yet to see a Blue Sky movie that has truly stuck with me besides that original Ice Age, because their films, even Epic’s attempt at an action-fantasy, don’t do anything that a hundred other animated features aren’t already doing.

That means that, in the 13 years that Blue Sky Studios have been releasing movies, they still don’t have any unique or discernible identity besides “That Animation Studio 20th Century Fox Owns”.  That makes them the studio equivalent of Silly Putty, they can mould and shape themselves into whatever they want to but they’ll never be their own unique thing because they’re too indebted to everyone else to have their own identity – which I guess does make them the perfect folks to make The Peanuts Movie after all (side note: PLEASE DON’T SUCK).  Blue Sky have had 13 years to break out of that mould, and they’ve instead continued to settle for being Another One in a sea of likeminded competitors.

But, really, this is more just a problem with animated films in general, right now.  Animation is a medium and therefore capable of so many things, so many stories, and so many genres.  Yet American and British feature animation, and the foreign ones that manage to get a release in English-speaking countries, is resolutely family and kid-oriented, to tie back into that post-1950 belief that animation is only for children.  But it’s patently untrue, the booming TV animation market should have dispelled that notion, yet we very, very rarely get adult or even teenage feature animation – the last one that got a wide release (which I classify as over 1,000 theatres) was 2009’s unfairly underrated 9, a PG-13 action-adventure that unfortunately bombed majorly because, well, animation is for kids, right?

It’s basically a self-perpetuating problem.  Feature animation is in a sort of rut – and I want to specify the “sort of” because some outstanding and all-time great animated features are being made and released – because it believes that feature animation is only “loud whizz-bang CG family features”, a belief reinforced by a public who reject anything adult that isn’t tied to a recognisable property (hence why The Simpsons Movie was a mega-success) but keep flinging money at these mostly interchangeable films – in writing this article, I discovered that Ice Age 3 and 4 have made $897 million and $887 million worldwide respectively – which undoubtedly prevents these studios from creating their own unique identities because, hey, why turn away free money?  And with foreign dollars being ever so important in today’s filmmaking landscape, and slapstick and spectacle translating flawlessly no matter the language, this probably isn’t going to change any time soon.

That’s ultimately a shame, because animation is capable of so much more than this, yet right now I honestly can’t tell you much of difference between any of the animated features that are not put out by Disney, Pixar, DreamWorks, Laika, or Aardman, and only Laika of those five is less than twenty years old.  Animation studios need to carve out their own different identities, they need to aim to create something special, something unique.  There really isn’t much separating Blue Sky Studios and Illumination Entertainment, at the moment, and this is not how things should be.  Blue Sky have been around for 13 years, so they’re rather set in their ways and identity by now.  Illumination are barely half a decade old.  It’s not too late.

Callum Petch can’t live on, live on without you.  Listen to Screen 1 on Hullfire Radio (site link) and follow him on the Twitters (@CallumPetch)!

Minions

Minions is a precision-tuned, finely-honed, 91 minute joke machine.

by Callum Petch (Twitter: @CallumPetch)

minionsThe best parts of the otherwise middling Despicable Me, which I’ve never quite gotten as a whole in the same way everybody else seems to have, were the Minions.  I mean, what’s not to love about the Minions?  Their design is simple yet distinctive and adorable, their collectively simplistic and mischievous personalities are endearing, Pierre Coffin’s voice work – that combines words of various languages and straight up babbling into nonsense sentences – of each Minion is stellar, and they’re home to the film’s best examples of ridiculous physical comedy.  They’re great comic inventions, so it makes sense that the second Despicable Me would double down on their screen time and that they would eventually, much like their Madagascar counterparts in the form of The Penguins, get their own solo spin-off movie.

It also stands to reason that their appeal would run out quickly when turned from minor comic show-stealers to vital part of the plot to main stars of their own movie.  However, much like The Penguins, that’s yet to happen.  Despicable Me 2 was far better than the first movie, although the increased Minions screen-time is not the sole or even main reason for that, and Minions manages to keep up that comic momentum for pretty much all of its 91 minutes.  Unlike the Penguins of Madagascar movie, Minions is not a film that wants to add legitimate emotional depth to its comic creations, barring one small little scene cribbed straight from The Land Before Time.  Instead, it just wants to turn them loose for 91 straight minutes of loud, ridiculous slapstick silliness.

And that’s OK, because it works!  Or, at least, it worked for me.  There are some lame gags, namely whenever the Minions break out into choreographed song-and-dance routines, but most come thick, fast, and with a resounding cleverness and intelligence to the way it performs its slapstick.  The rhythm and pacing of the film’s comedy is such that film almost never lingers on any punchline for an excessive amount of time, perhaps best epitomised by a short gag where the Minions escape from a polar bear by swimming away on a sheet of ice only to immediately try turning around when they spot a grizzly bear on the other side of the lake, with the film cutting to a different scene almost as soon as the second bear is revealed instead of holding it for diminishing laughs.

That kind of blistering pace is kept up throughout the film.  Don’t like this one joke?  Don’t worry, another 7 will be along in a few seconds, maybe one of those will take your fancy instead!  The story – which, for what it’s worth, involves Minions Kevin, Stuart, and Bob (all Pierre Coffin) trekking off to find a boss for their kind to serve, stumbling into the life of female supervillain Scarlet Overkill (Sandra Bullock) in the process – zips by as a result, being the launching pad for the gags instead of anything worthy of proper scrutiny, and any and all attempts at creating legitimate emotional depth will be undercut at every last opportunity by one gag or another.  Again, this would be a problem if the film wasn’t riotously funny, but I found it to be, I was in hysterics pretty much the entire time.

Strangely though, for me, the Minions almost end up being upstaged in their own movie by the supporting cast.  By its prequel nature, Minions gets the chance to explore the world of villainy more than both of the Despicable Me movies have been able to, which allows for a whole bunch of utterly ridiculous gag characters to make brief appearances – a time-travelling villain who keeps bringing his future self back for menial tasks, a prideful sumo wrestler, a unicycle-riding clown who juggles and spills bombs, one beautifully brilliant bait-and-switch that I don’t plan on spoiling here.  Their appearances are short but memorable and, although the film still doesn’t dig as deep into its world as I would like for it to do, they help shade in the world, make it feel like there is a world outside of our otherwise limited cast.

Which brings me onto Scarlet Overkill.  I love Scarlet Overkill.  I love everything about Scarlet Overkill.  I love her initial owning of her sexuality.  I love her amazing fashion sense.  I love her driven personality that starts off as affable and slowly goes more crazed and straight up evil as the Minions keep inadvertently screwing up her plans.  I love her wonderfully exaggerated facial expressions and body language.  I love Sandra Bullock’s slowly-unhinging voice work.  I love her relationship with her husband Herb (Jon Hamm), a relationship that is shown to be rock solid and filled with genuine devotion, in a sharp contrast to how most marriages are shown in movies, yet doesn’t fully define her life.  I love how much the film is willing to make her the butt of the joke and how funny she gets to be.  I love how she doesn’t command the film despite being, arguably, the best thing about it.  …I just think that she’s an amazing character, basically.

Animation-wise, Minions sticks to the Illumination standard, with simple yet endearing character designs in very good yet not amazing environments.  That said, Minions does show Illumination making strides in terms of technical strength, even if they still haven’t quite carved out an identity of their own yet.  Specifically, I really like the film’s commitment to shading.  Rather than working entirely from primary versions of the film’s various yellows and oranges, Illumination instead utilises different strengths of each colour to create this warm, comfortable glow that’s most noticeable when Kevin and Stuart are searching for Bob in a New York shopping mall.  It almost feels like a warm nostalgic filter that works very well for the 1968 setting, but also keeps the visual style from being a garish technicolour overload.

As much as I found myself laughing at Minions, though, I did also find myself missing that emotional undercurrent that could have pushed the film into being fantastic instead of just great.  Again, the film proceeds to undercut any attempt at legitimate emotional depth with a gag at any time; even the collective depression of the Minion tribe is played for ridiculous laughs instead of anything we’re supposed to take seriously, whilst the bond between Kevin and Stuart and Bob mostly just comes down to ‘these three share screen-time together’.  That is all fine because, again, the film is funny enough to make this a non-major issue, but I recalled how Penguins of Madagascar was able to foster a legitimate emotional depth and connection between its main protagonists and how pulling that off managed to push that film into being one of last year’s best animated features.  So I ended up a little disappointed in that not being the case here, especially since one of the reasons why Despicable Me 2 was such an improvement from the first one was because that emotional grounding was there.

Nevertheless, and despite it still not painting enough of a distinct or unique identity for Illumination to capitalise on in future films (more on that later this week), I really enjoyed Minions.  I’d been having a really miserable past few weeks prior to walking into the film, and so all I wanted it to do was make me laugh and cheer me up.  I just wanted something to laugh at for 91 minutes, I wanted what the film was selling me.  And I did.  A lot.  I laughed from the opening credits, that trace the origin and evolution of the Minion species, right up until the close, where it ties the whole story back into the standard Despicable Me series far quicker than I thought it would.  That is all I wanted, and that is exactly what I got, so I am more than satisfied with Minions.

Callum Petch made the scene, week to week, day to day, hour to hour.  Listen to Screen 1 on Hullfire Radio (site link) and follow him on the Twitters (@CallumPetch)!

Rise Of The Guardians

by Callum Petch (Twitter: @CallumPetch)

Last year, DreamWorks Animation celebrated its 20th anniversary.  To mark the occasion, Callum Petch has been going through their entire animated canon, one film a week for the next 30 weeks, and giving them a full-on retrospective treatment.  Prior entries can be found here, should you desire.


Rise-of-the-Guardians-image25] Rise Of The Guardians (21st November 2012)

Budget: $145 million

Gross: $306,941,670

Rotten Tomatoes Score: 74%

Rise of the Guardians is a bomb.  It is a big bomb.  Oh, sure, it doesn’t seem like it is, its eventual worldwide gross is double that of its production budget – the typical measure by which you determine whether a film is successful at the box office or not – but it is.  Domestically, the film took 10 weeks to scrape and claw its way past the $100 million mark, and the longer a film stays in cinemas the less money the studio actually gets (you can get a full-on explanation of that here).  Overseas, the film performed somewhat better but still not great, especially in comparison to prior DreamWorks films, and once the breakdown of the foreign dollar came in (and you can find out how that works here) DreamWorks still didn’t make a profit.  In fact, they had to take an $87 million write-down on the film, the first time they’d lost money on a project since Sinbad nearly a decade ago.

So, why did it bomb?  It’s not the fault of the film being bad – which was critically praised and is a damn good if crippled film, but we will get onto that later – so why did it just face-plant right out of the gate?  That’s what most of this entry is going to focus on because that’s our through line for the last sixth of this series and it could provide us with explanations for the box office prospects of the remaining pair of films in this series.  So, apologies for those of you who were hoping for an in-depth look at the film.  We’ll look at it if there’s time, because it’s a damn good film with a killer final 20 minutes, but for this series we need to examine the box office performance of the film rather than the film itself, unfortunately.

Full disclosure, here: since Rise of the Guardians is a relatively recent film, and was the first notable major underperformer that DreamWorks had seen in a decade, much of the stuff that I’m about to say is being referenced and sort of lifted from websites who, at the time, were filing think-pieces on this very subject not even 48 hours after the first weekend totals came in.  Many of the things that I will say here were theories that I had prior to going off and doing research anyway, but other writers’ reasons and thought processes helped open my mind a bit as to specificity.  So, with that in mind, I’d like to give credit to HitFix’s Gregory Ellwood and Animation World Network’s Ed Hooks for helping, thanks to their respective articles, shape my thoughts and theories for this article.  With that said, let’s dive in.

Undoubtedly, one of the biggest reasons is that the budget for this thing is ridiculous.  Although it clearly makes usage of every last cent, $145 million for an animated movie in this decade is insane and unsustainable.  Yes, Pixar and Disney blow that amount on every film they make but, as we have previously touched on, they can get away with it.  Everybody else has realised that $150 million domestic isn’t guaranteed anymore, so they’ve purposefully started making films for less than/equal to $100 million to compensate.  That’s why Aardman’s The Pirates! In An Adventure! With Scientists! was able to recover from a dismal American showing, it only cost $55 million to make.

DreamWorks, however, continue to pump all of their movies with the same level of money, increasing the risk if one fails and regardless of whether said pumping is necessary.  If you’ve been following along, you’ll have been keeping track of the “Budget” segment of my article pre-amble and seen that no film post-Shrek 2 has come in at under $100 million.  Now, in certain cases, like with this film or the Kung Fu Panda and How To Train Your Dragon series, that’s fine, as extra detail and money helps with the world and tone and such.  But for animated comedies?  Did Megamind really need a $130 million budget?  Despicable Me came in at $69 million and it looks way more distinctive and, arguably, better than that film did.  Or, in blunt terms, is there any reasonable explanation as to why the budgets for How To Train Your Dragon 2 and Penguins of Madagascar are separated by only $13 million?

That’s as good a link as any to my next point.  The budget thing is also systemic of a larger problem: DreamWorks still trying to play like it’s 2005, like they’re the only non-Disney/Pixar players on the Western feature-length animation block.  However, thanks to them blowing up the Disney dominance back in the early 2000s, more and more animation studios – and, specifically, distribution studios like Universal who are now more willing to get in the game – have now sprung up, creating further competition.  They started poking their heads above the water tentatively in the mid-to-late 00s, when Laika would release Coraline and Blue Sky Studios – obligatory pleading to PLEASE NOT F*CK UP Peanuts – would quietly become a consistent and reliable studio, but 2010 onwards has seen them burst on through en mass.

2012, in particular, saw new efforts from recent upstarts Illumination Entertainment (The Lorax), Laika (ParaNorman), and Sony Pictures Animation (Hotel Transylvania), as well as long-timers Aardman (The Pirates!), Studio Ghibli (The Secret World of Arrietty actually opened on nearly 2,000 screens in a rare display of genuine confidence in that brand from at-the-time distributors Buena Vista), and Blue Sky (Ice Age: Continental Drift), in addition to Pixar (Brave) and a resurgent Disney (Wreck-It Ralph).  When you also throw in DreamWorks’ other 2012 release (Madagascar 3), that is a crowded as hell schedule – one, relatedly, that has only gotten more crowded the further into the decade we get, which pleases me to no end – and one just cannot coast anymore.  The days of DreamWorks being able to guarantee butts in seats, regardless of the quality of their films, purely because there is nothing else available have long since departed.

Not to mention that each of these films carried with them their own unique, distinct, and marketable identity that didn’t just rely on brand recognition.  The primary trailers for The Lorax hit the “From the studio that brought you Despicable Me” and “Based on the story by Dr. Seuss” buttons, but also clearly outlined the premise and the film’s bright, candy-land colour scheme and art style.  Boom.  Sellable.  ParaNorman had that gothic horror meshed with broad comedy feel and identity front and centre, albeit with its darkest edges sanded down to make it more palatable to, for some reason, snobby stop-motion-averse mainstream audiences.  Boom.  Sellable.  Ice Age is Ice Age and came out when literally nothing else was in cinemas, Wreck-It Ralph slapped the videogame conceit over everything, Hotel Transylvania emphasised its loudness and physical comedy.

DreamWorks, however, still sell their films the same way they always have – some attitude, pop culture references, and licensed soundtrack for comedies; lots of flying, out-of-context gags, and emphasis of the 3D elements for more dramatic fare.  They don’t sell individual films so much as they sell the DreamWorks brand – Home is even suffering from this, even though I actually rather like its trailers.  This is fine for, say, a Madagascar sequel, because audiences already know what they’re getting and like what they’re getting and the trailer just needs to promise them more of the same, but becomes a problem when you’re trying to sell a new film, especially when you pump them out with the factory-like efficiency that DreamWorks do.

Here, for example, is the first trailer for Rise of the Guardians.

Now, that trailer does a lot of things right: it establishes a clear tone, introduces us to our main characters, has some mystery in there instead of simply showing everything off all at once, and it sets itself apart from most of the other animated features on the market.  Yet, simultaneously, it’s a major failure.  It relies too heavily on kids’ prior affection for seeing characters like Santa and the Easter Bunny teaming up to fight evil (more on that in a moment), it fails to properly establish Pitch Black and his motivations, our true lead character, Jack Frost, is nowhere in sight, and it doesn’t explain much at all.  It’s a tough line to walk when it comes to trailers, show too much and you negate the audience’s desire to see it but show too little and you do just as much damage, and Guardians’ first one, although it does a lot for me, shows too little to engage general audience interest who like to have more than the sketchiest sketch of an idea of what they’re getting into.

In fact, to link into the film itself, that belief that audiences would be enamoured enough by the idea of Santa, the Easter Bunny, Sandman, Jack Frost, and the Tooth Fairy teaming up to fight evil feels sadly outdated.  In the 21st Century, this worthless irritating and pathetic century, heart-on-sleeve sincerity and wonder is something that society very much seems to frown upon.  That desire to be a little cheesy, to have fun, to be sweet and nice is something that we, as a culture for some utterly confounding reason, have decided is beneath us and that we must laugh out of the room at every opportunity.

Instead, the only way we can accept enjoying these things now is with a sort of ironic detachment – hence why 80% of movie musicals spend their entire runtimes apologising for being musicals, why romance films are so po-facedly serious about everything, and why sci-fi almost never kicks back and has any fun anymore.  When something like that does come along, like this past weekend’s Jupiter Ascending because never let it be said that I don’t try and keep this column topical, everybody laughs it out of the room because we apparently can’t accept that sincerity anymore.  Maker, animation has quite literally only just gotten over this image problem, and we can blame that tangible attitude of Shrek for sending us down that path whilst thanking this Second Disney Renaissance for finally pulling the public back out of it.

Therefore, you present the general public with a film like Rise of the Guardians – a film whose marketing relies on kids’ prior attachment and desire to believe, and whose finale literally involves the villain being defeated by a scrappy group of kids believing in wonder with all of their heart with no cynicism or sass from the film (and it’s f*cking amazing, for the record) – then of course it’s going to open poorly at the box office and never truly recover!  Our society doesn’t foster that kind of genuinely sincere wonder and heart anymore, so most will just dismiss it out of hand and move on with their lives.

And then there’s also the tangible thing.  A common complaint that keeps cropping up in people’s excuses as to why the film did poorly or just in general conversation about the film: Santa’s Russian accent.  This is very much a creative choice that has baffled people, with some even thinking that that’s why the film failed.  Because kids are familiar with Santa, err, not being Russian and that would therefore turn them off the film totally.  I sort of get where they’re coming from, it’s the tangible element of a larger problem that not many people can totally figure out – in that the beefy, warrior-ised, badass designs of the Guardians fit their personalities and the more action-heavy moments but clashes with the sincere childlike hope of the rest of the film – but I highly doubt that it’s a reason all by itself for turning people away.

Finally, there was the release date: Thanksgiving weekend.  I get the idea, it’s the holidays and a big family movie is just the kind of thing that audiences are in demand for.  But, as we have previously talked about, thanks to the way they do business, DreamWorks movies aren’t Events like a Disney film or a Pixar film are.  They’re films that come out on a semi-regular basis and you either watch them or you don’t.  Even when the films are Must See viewing – and we’ve covered several of those in this series – their releases don’t carry that air, despite the millions of dollars that the company throws into marketing these things.  So whilst Disney can get away with releasing Tangled or Frozen over that weekend, DreamWorks can’t because, unlike Disney, Rise of the Guardians is not an Event Movie.

Hence why the thing basically died in fourth place opening weekend behind Twilight: Breaking Dawn, Part 2 (second week), Skyfall (third week), and Lincoln (third week), and just barely fending off Life of Pi by virtue of that opening on less screens.  All of those prior factors, with really sub-par marketing likely being the inarguable main reason and let us not forget general DreamWorks over-saturation, conspired to send Rise of the Guardians to an early grave.  Many of these are actually rather recurrent in the reasons behind DreamWorks’ other recent failures, which means that we might get more time each week to actually talk about those goddamn films properly, but that’s also a really worrying sign that the company doesn’t seem to be learning from its mistakes.  Rise of the Guardians is rather much Patient Zero for this recent commercial trajectory that DreamWorks have gone down and, for some reason, it’s been allowed to fester instead of being quarantined and dealt with.

So… with all of that said and sorted… how is the film?  I realise that I have pushed it to the background here, much like I did with Spirit: Stallion of the Cimarron way back when, but I needed to since, as we all know, this is the start of the spiral that DreamWorks are currently stuck in and to not talk about it is to do a disservice to this series I’ve been working on.  It is, however, a shame because Rise of the Guardians is very much worth talking about.  If I were writing for a website where 8 straight A4 pages of text could be presented in a way that wouldn’t cause one’s eyeballs to rip themselves out of one’s skulls and hightail it to the heavens to get away from the torture, I’d happily spend the next 4 pages talking about it.  Unfortunately, I’m about 1 full A4 page away from my word limit, so I’m going to have to be very brief.

Rise is a very good film that could have been an outstanding film had it not been forced to bow to the unspoken decree that ALL ANIMATED FILMS MUST BE LESS THAN 100 MINUTES, OR SO HELP ME!  The problem with it, and why it doesn’t work as well as it should for the first 70 minutes, is that it needs to be at least 2 hours and 10 minutes long instead of 89 (97 with credits).  Rise of the Guardians is a film that is stuffed to the brim with content and plot and story.  Not backstory, it’s smart enough to realise that you don’t need to waste time explaining the backstories of these characters, but story.  This is a film that needs to chronicle Jack Frost’s life, his emotional insecurities, to parallel that with Pitch Black’s insecurities, provide arcs for the pair of them, fill in the cast enough that the disruption of their daily schedules carries actual emotional weight, build a world, kill someone to raise stakes, cause the viewer to actually care about the kids who will factor into the finale, provide several suitably exciting action beats, and provide enough scenes of the guardians just hanging out together so that one gets the sense of how they are outside of the film, among many other things.

Surprisingly, it pulls off more of this than I was expecting – the Jack Frost stuff is brilliant, the parallels between him and Pitch are called out in dialogue more than action but it still works gangbusters and is far better done than it is in How To Train Your Dragon 2, and it nails the kid stuff spectacularly which is why the ending works so insanely well (more on that in a paragraph or two).  Unsurprisingly, though, it’s not totally successful, mainly because it never ever slows down.  How can it?  It’s got way too much content to have to get through, but it’s all necessary, so it has to pace itself like a drag race, never once letting up on the gas.  This does mean, though, that much of the first two-thirds of the film don’t click as they should – in particular, Sandman’s initial death should be a majorly heartbreaking “we are not f*cking around here” moment, but we barely ruminate on it enough for it to have any real impact.

There are chunks of film missing, basically.  The slower moments, the connective moments, where we ease up and relax with our characters.  They do exist, but they’re brief and hint at the film it could have been if there was more of that breathing time.  The best sequence not related to the ending involves the rest of the guardians helping Tooth Fairy with her job of collecting children’s teeth, because it allows the characters to just relax and be themselves.  Admittedly by turning this exercise into a silly competitive mini-setpiece, but it still feels genuine.  It deepens the cast, establishes their bonds, helps the viewer invest more, and the film needed more of that.  There just quite literally isn’t the time to.

Fortunately, though, the film f*cking nails its ending.  Seriously, the entire final 20 minute stretch, from Jack trying to help Jamie re-ignite his belief in Santa and the other Guardians, to the duo’s final goodbye, is damn near perfect.  It accurately captures that sincere, heartfelt spirit of being young and wanting to believe.  To believe that there are mysterious unknowable forces of absolute good in the world, that fear and nightmares really are just concepts that can’t actually hurt you, that you can effect real genuine change on the world through innocence and kindness.  It’s one of the best examples that I can find in recent memory of a film just getting that feeling of being a child, since most films instead either overly patronise or barely mask the fact that these are just adults attempting to remember how kids are and act.

Its emotional beats pay off excellently, even with the truncated runtime that the film has had to set them all off, the animation reaches extra special levels of gorgeous, seeing the guardians finally let loose is thrilling, the return of Sandman is one of those “oh, HELL YES!” moments that great fiction can pull from even the stoniest of human beings, and it’s all so sincerely joyous and heartfelt.  Again, the main narrative crux of the finale is whether a kid will believe hard enough that some kind of possibly unreal force of absolute good will rescue him from a nebulous force of absolute bad, and he and his friends are instrumental in saving the day purely because they believe hard enough.  And this is all played dead-straight for pure, heart-warming emotion, because this sequence, and consequently the film itself, absolutely would not work if it did so any other way.

And that is almost literally all of the time that I have this week.  There is so much more to talk about with regards to Rise of the Guardians – its sublime animation, the true extent of its pacing issues, its tone, how Chris Pine’s voice fits Jack Frost and unnecessarily distracts in equal measure, the marginalisation of Tooth Fairy, its themes of loneliness and how one can be shaped by that – but, much like with the film itself, I’ve tried to do too much in too little available time.  If I ever stupidly decide to retrofit this ridiculous series into a book format, then you’d better believe that I will be expanding this section majorly.  For now, though, Rise of the Guardians was a bomb, but it didn’t deserve to be, and it’s getting worrying that I can apply the first two parts of this sentence to more and more DreamWorks films as time goes on.


Rise of the Guardians was a major, notable financial dud for DreamWorks Animation, their first in nearly a decade.  It cost the company substantial money and likely put the studio on edge as to its future – not unfounded considering how 2013 would wrap up.  Rise also marked the end of the studio’s 8 year relationship with distributor Paramount Pictures as the success of Rango inspired the latter to make more home-grown animation, and DreamWorks’ desire for a deal with better terms for themselves.  In August of 2012, they signed a five-year deal with 20th Century Fox, owners of Blue Sky, and began this new relationship the following year.

Next week, we’ll take a look at the first film to come from this new partnership, The Croods, speculate on why this one was a success, and try to explore the further ramifications of this move.  Also, we’ll actually talk about the film this time.

A new edition of DreamWorks! A Retrospective will be posted here every Monday at 1PM BST!

Callum Petch has got gotta gotta gotta gotta gotta.  Follow him on the Twitters (@CallumPetch) and listen to Screen 1 on Hullfire Radio every Monday at 9PM BST (site link)!